Check out the latest website I wrote
Maxie Maddock sat next to me at a dinner a month or so ago. By the end of dinner we’d swapped numbers and 5 weeks later I showed her her new website. She is a remarkable lady – and runs her own...
View ArticleWhen does a writer become a writer?
I recently asked a friend of mine who IS a writer, when he knew he had become one and started calling himself one. ”When I was paid and published” was his reply. In which case, I’m a writer, thanks to...
View ArticleThere’s editing and there’s mauling
As a magazine article writer, you hand your child (some people call it a manuscript) over to the care of an editor before it is published. You often then don’t see your child again until it is leaping...
View ArticleGood old irony
Hairdressers are paid to pretty their clients’ hair, whilst their own often remains unkempt. I’m paid by businesses to write their blogs, but the irony is I seldom write my own. I sell the importance...
View ArticleThe damage your words can do
Everyone can string together a few words, but not everyone is a professional writer. Some people can even spell, and put an apostrophe in the right place, but that doesn’t mean their words are...
View Article5 rules to writing compelling web content
5 is a good number – it’s easy to remember. The first rule should be – Never attempt this at home, always pay a professional to do it. I’m kidding, sorry. Let’s make it even easier and make a word out...
View ArticleTwo blogs in two days. Too good.
My last two blogs were written in the last two days - I suddenly had a burst of productivity. It’s amazing what a deadline does to my concentration and typing speed! Share and Enjoy • Facebook •...
View Articleblogs and alerts worth reading
There's sadly so much crap on the internet for small businesses about websites, content, SEO and how to write blogs. They often pose as "useful overview to…" and "all you ever needed to know about…"....
View ArticleWhen writing for business – cut to the chase, make your point
Without realising it, we each have many styles of writing. What is crucial, is to use the right style depending on who you are writing for. In business writing, on our websites and in our marketing...
View Article80 years on and the advice remains the same…
I just read a lovely post from Henneke Duistermaat. In it she asks - Can a book from 1932 teach us copywriting tricks? Basic human desires are still the same. Freedom from pain. Enjoyment of...
View ArticleIf in doubt, PR it
OK, you're right, to PR isn't a verb, you can't really 'PR' something, but you got what I meant didn't you? If you've got a product or a service – tell people about it. Don't hide your light under a...
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My interview with Kerrie Meehan
The funky Fair Trade shop Fairly Cambodian opened in Healesville, just as I was returning to the same town, after 8 months living in Cambodia. Still a little deranged from a bout of Dengue Fever and a...
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Retreating from the Golden Door
I first went to the Golden Door Health Retreat in the Gold Coast hinterland in June 2012, and volunteered for two weeks. It was part of a program they offer, where you volunteer for five and get your...
View ArticleMauritius article hits the stands
As I was standing in the queue in the Post Office today, daydreaming away, my eyes rested on a bridal magazine. As I studied the title, it registered vaguely in my brain – it was a title I wrote an...
View ArticleHashtags on facebook
If only one of the three words in the title of this blog means anything to you – you’d better read this article. It makes sense to keep up; fly with the eagles don’t lag behind. I’m talking to myself...
View ArticleKeep Calm and Carry On Being Innovative!
On a recent trip to Adelaide I wrote an article about their Botanic Gardens for the Victorian Royal Horticultural Society’s magazine. What I saw as innovation many had seen as controversial. It seems...
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Living life with a mission
John is a legend, quite literally. He’s also a client. And this is the third article I’ve had printed about him this month. I love it when my clients reveal passions and a commitment to helping...
View ArticleWhat is it I do all day?
I write. I know I know, you want specifics, you want to know what. Well here are two examples of my writing from last week, a blog and a magazine article. For ASPIRE iPAd magazine: an article about an...
View ArticlePoetry – saved by Seamus Heaney
I had to study poetry at school and I largely didn’t get it. Unsurprising really, as TS Eliot was high on the curriculum and as an average 14 year old, I wasn’t on his wavelength. His stuff made me...
View ArticleKriss Akabusi interview
I’ve always admired people who have chosen to live a different life from the one they were exposed to as a child. People who had a loveless childhood, going on to become loving parents, who were...
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